Web Directories Website promotion

Nowadays online businesses are becoming popular because of the fast services and to save some time spent on visiting showrooms for shopping. Online websites are available worldwide to serve those who can’t afford even going to markets. Making any website is quite simple but how to bring visitors so that you gain some profit on sale of every product. Earlier we discussed about submitting our website into web directories in relevant category to spread your business now I found some more ways to populate your website without investing any dollars but all you need is to make participate frequently atleast 2-3 times in a day.

Forums are some online discussion points on different topics to get some suggestions and also helping others by advising them if they know about that question. These message boards are available free of cost and people can post replies to many different topics. Forums are also called online community where users read and post topics of common interest which encourages feeling of helping others without any personal interest. I think this is enough introductions of forums to understand how exactly they could benefit websites. Now the question is how to start with forums? First of all you need to sign up with any of forums like: Digitalpoint, Sitepoint etc. and then you’ll receive a mail at you email id which you mentioned at the sign up form. Check out that mail for user name/password note these both at any private place which is not public because if someone has traced these he/she may login with these and could make spam which would ban your account and in future you’ll not able to login with this user name.

Now one more thing is how to populate your business with forums? Usually you have to post atleast 15 replies and your account should have been for 12-15 days old after that only admin or forum owner activate Signature column in which you can mention the website or business to populate. Benefit of adding website in signature is that you don’t need to mention it every time when you reply it automatically attached to every post. Some forums deactivate or Ban account if you provide the website in between of post so I’ll always recommend mentioning website in signature column to populate or spread business which ever you want.

Pay Per Click also as spelled ‘PPC’ one of the online advertisement program to bring instant traffic to your newly build business or may be used for older one also through paying some dollars to any advertisement company like: Google ads, Yahoo ads, MSN ads etc. is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.

Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

Normally people avoid PPC because these are artificial traffic sources and not the organic which comes from Google or any other search engines.

Dmoz also known as the Open Directory Project is a multiple language open content directory of World Wide Web links which originally owned by Netscape. It contains all popular categories and divided into further subcategories to cover almost every domain. So if your website get listed in this directory you will surely get benefit and easily spread the business services without spending any dollar ($) for featured or premium listings. Dmoz offers totally free listings but for before approval you have to fulfill the below mentioned terms and conditions:

1. Website you’re submitting shouldn’t be a mirror site because Mirror sites are sites that contain identical content, but have altogether different URLs.
2. Always submit unique content site and also multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
3. Deep linking of your website or different pages of same website submission is strictly restricted. Example: http://www.dmoz.org and http://www.dmoz.org/index.html
4. Keep in mind that never submits a site with an address that redirects to another address.
5. Site which is having any illegal content is against the OPD policy. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
6. If a site is “under construction” then don’t even try to submit it and wait until your site is complete before adding for inclusion.
7. Suppose you want submit pornographic sites then select the appropriate category under Adult.
8. Avoid submitting sites consisting largely of affiliate links.

So if your site passes all these stages successfully then surely you would be listed in Dmoz freely and wait for some 8-9 days which administrator asks for.

Yahoo, Google both are popular search engines and a vast medium to get the unique visitors all around the world. Yahoo directory created to serve the needs of businesses like yours. Yahoo! Directory Submit provides expedited review of web sites you submit for possible inclusion in the Yahoo! Directory. Normally it responds within 7 business days. For web sites that do not feature adult content or services, the Yahoo! Directory Submit service costs US$299 (nonrefundable) for each Directory listing that is submitted.

Furthermore, for each listing accepted into the Directory, there is a recurring annual fee of US$299 to maintain the listing in the Directory for the subsequent year and for sites that include adult content or services, the nonrefundable initial fee is US$600 and the recurring annual fee is US$600. The higher cost for sites with adult content reflects the fact that Yahoo! directory team uses a more complex and time-intensive review process for sites offering adult content and/or services.

Google doesn’t offers such kind of paid services if you have to get listed in Google directory (DMOZ) your website should meet their basic requirements and then only it will get listed. Paid links may bring some instant traffic to your web page and helps to popularize business services.

So if your website needs some quality visitors I will recommend buying these kinds of links but if you have plenty of time to populate business then always goes for free directory submission to spread and make online presence.

Sitemaps plays a vital role for promoting websites and easy way for webmasters to inform search engines about pages on their sites that are available for crawling. When search engine robots reach to website they first visits to sitemap because from here it can crawl each ‘n every page. Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL.

If we look from technical point of view a sitemap is a graphical representation of the architecture of a web site. Moreover it helps new visitors who reach to your website in finding the exact page for which they have stepped in. Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses Macromedia Flash or JavaScript menus that do not include HTML links.

Most search engines will only follow a finite number of links from a page, so if a site is very large, the site map may be required so that search engines and visitors can access all content on the site.

So always place a sitemap page on homepage of your website to properly and easily crawl every web links. Also try to submit your sitemap in various web directories instead of some deep links of website.

A client based company or business depending on the market values should have an online presence which helps the business to grow faster. Internet which means connectivity of different users from various countries without any physical relations between them, they just sitting on their respective PC makes a deal with any of the company. So “marketing” is the key for growing our individual business which simply means to spread the official products and it may be online and offline both. Online marketing is known as web marketing which means Positioning of a web site for maximum exposure on the World Wide Web, often using search engine optimization and web site submission to directories. It is the marketing of products or services over the Internet.

If we take a look over the advantages of Internet marketing there’s availability of great amounts of information. Consumers can access the Internet and research products, as well as purchase them at any hour of any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help a business’ expansion from a local market to a national or international one, faster. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.

Web or Internet marketing can be done in two processes Organic and PPC both of these benefits the business site. Major differences between these two are of cost and time. If you have plenty of time make efforts on your site then Organic is recommended and when you need some fast results or instant traffic on your site then PPC is suggested. One has to spend some money for PPC (pay-per-click) then only the site will be visible to the users on search engines.

Some major ways for Organic process are as follows:

–>Submit your site to the web directories.
–>Promote your website on blogs (like on blogger).
–>Tell about your company products on some major forum sites (like on digitalpoint).
–>Publish some good articles and post them in popular article directories (like ezinearticles).
–>Make some pages which explain your company profile on wikipedia.

All above mentioned ways are some easiest tricks to make a healthy online presence of your business. So try out these to explore new ways to promote your business.